Private label, white label & grey label cosmetics and personal care products

Aizuru is a full-service manufacturing partner for natural cosmetics and personal care products. We develop and manufacture high-quality products for brands and retailers under white label, grey label and private label — with a focus on people and the environment. Our portfolio covers a wide range of categories, from body care and skincare to hair care, sun protection and household care products.

• Product categories: body care, skincare, hair care, sun protection, home care

• Label types: white label, grey label and private label

• Formulas: natural and effective ingredients, with fragrance expertise including 90–100% natural options

• Formats: including sticks, balms, creams, shampoos, sprays and serums

• Specific products: deodorants, antiperspirants, lip balms, sun protection sticks (SPF 25 / SPF 50), aftersun, hair masks, facial serums, micellar water and more

• Special formats: solid and solid-form formulations (solid deodorant, solid cleansing balm, solid fragrance stick)

• Inspiration: the Blue Zones philosophy as a guide for fragrance profiles and ingredient selection

Our range is suitable for brands and retailers wishing to develop or expand a complete personal care range with natural products — without needing their own production facilities. We take care of everything from formulation to the finished product.

A key strength of our offering is the combination of broad category coverage with specialisation in solid formats and natural fragrance. This makes us a versatile partner for both established and new brands in the natural beauty segment.